Selected work.
Brand-by-brand case studies. Creative built to perform inside paid social, across DTC supplements, skincare, beauty, and more.
Active Rock
TOF/BOF split strategy. Pain-point angles vs. performance positioning. Static-heavy creative library built for Meta.
Avera
Video-first creative for a haircare DTC. Transformation hooks and ingredient storytelling across short-form formats.
Bellerive
All-video creative system for a premium activewear brand. Lifestyle-driven hooks with aspirational positioning.
InBlair
Video-led skincare creative. Before/after hooks, ingredient callouts, and texture-focused visuals for paid social.
Nomadike
Mixed static + video library for a travel-tech product. Escape-the-routine angles and adventure-driven visual storytelling.
Petwell
Mixed creative for pet wellness. Health-anxiety hooks paired with trust-building vet-backed claims.
ReabTec
Video-heavy sportech creative. Performance-testing angles and athlete-endorsed social proof across Meta and TikTok.
Softriver
Large static + video library for a SaaS product. ROI-driven hooks, demo walkthroughs, and competitor comparison creatives.
Verona
Sensory-driven creative for home fragrance. Mood-setting visuals, gifting angles, and lifestyle aspiration across static and video.